Thursday, 5 May 2011

Selfridges, London




Selfridges’ second window scheme of 2011, Wild Wood

The interpretation of Spring’s Supernature was inspired by the natural references in the spring/summer 2011 collections, from butterfly embellishment at Alexander McQueen to mismatched floral prints at Etro. Every piece showcased in the Oxford Street windows has been hand picked to complement the dark, mysterious setting of our woodland theme.

Gloriously enlarged images of plants and flowers, as well 3D props like oversized mushrooms and tree stumps, form the backdrop of the forest, inhabited by woodland nymphs with berry-stained lips who can be found rambling in the undergrowth of the wild, wild wood.

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